A California-based activewear brand is making its way to Broomfield, with Vuori planning a new store at FlatIron Crossing as part of the centre’s expanding retail lineup.
The retailer is known for clothing designed to move between workouts and everyday life, combining performance-focused materials with a more relaxed approach to style. FlatIron Crossing has listed Vuori as a coming-soon tenant on its official website, with the new store expected to open in summer 2027.
Vuori draws inspiration from the coastal California lifestyle, bringing together influences from fitness, surfing, sport and art. The company was founded in Encinitas, California, and has developed its identity around versatile apparel that can be worn for training, travel and daily activities.
Its collections include clothing for men and women, with offerings spanning performance tops, leggings, joggers, shorts, jackets and accessories. Rather than focusing exclusively on traditional gym wear, the brand positions its products for an active lifestyle that extends beyond the fitness studio.
The company also places an emphasis on customer experience and community. Its stated business philosophy, known as Investment in Happiness, reflects its focus on customer satisfaction, relationships and environmental responsibility.
Vuori’s arrival will form part of the wider changes taking place at FlatIron Crossing and the adjacent HiFi development. The project is introducing new retail, dining and entertainment options alongside plans for residential spaces and outdoor gathering areas.
The shopping centre has not yet announced a specific suite number or exact opening day for Vuori. For now, summer 2027 remains the expected arrival window.
For more information check out the Vuori website.
