Atlanta’s retail market is welcoming a global denim brand that has announced the grand opening of its first location in the city. Good American, founded by Khloé Kardashian and Emma Grede in 2016, has opened a new store at Lenox Square Mall. The store will present the brand’s innovative and inclusive take on denim to its customers in Atlanta.
The new store results from the brand’s broader global store expansion plans, the press release said. Plans for the new store were announced in October 2024.
Highlights
- Good American has opened its first store in Metro Atlanta at Lenox Square Mall.
- The store spans 2,757 square feet and has been designed to create an inviting and warm shopping environment.
- The brand holds inclusivity at its core, and the new store will reflect it in many different ways, including sizing and range of products.
Good American Debuts in Atlanta With New Retail Store
Good American’s new Atlanta store will offer its versatile, comfortable, and stylish denim and ready-to-wear collections, suitable for women of all body shapes and sizes. The clothes have been made using innovative designs and high-quality fabric to ensure perfect fitting and comfort.
The new 2,757 square feet brick-and-mortar location of Good American has been designed by the New York-based architecture firm MG2. The design has taken into consideration the customer perspectives and the brand’s values. Made of new materials and display lines, the store will create a welcoming and comfortable shopping experience.
Among the features of the new location are multiple size-inclusive fitting rooms. There are also custom-branded hangers with adjustable notches that can be used for all merchandise, regardless of their size.
The staff at the store have been given special training which provided them with the knowledge and expertise to allow them to recommend their customers the best fit and products. The sales associates have been trained to ensure that they are well aware of how the brand holds inclusivity as its core value and how it manifests itself.
Emma Grede, CEO and Co-Founder of Good American, in a prepared statement, said “The opening of our first-ever Good American Atlanta store is a key milestone in our strategic retail expansion. Atlanta’s dynamic market aligns perfectly with our vision to reach new customers and a tangible expression of our commitment to sustainable growth and redefining the retail experience”. She continued to say, “Atlanta has always been an important market for Good American and I’m so excited to bring our vision to life in this city and meet our customers in person here!.”
The address for the Good American store in Atlanta is 3393 Peachtree Road. The operating hours for the store will be 10 AM to 8 PM, Monday through Saturday, and 12 PM to 7 PM on Sunday.
Good American aspires to redefine fashion by pioneering solutions that empower the modern woman and is committed to creating fashion for every body. It sees clothes as an expression of identity and confidence, making them more than merely something that is worn. The brand works to create fashion that all women can rely on, and its designs aim to make every woman feel her best.
