New Ulta Beauty Store Planned for Austell

The store offering cosmetics, skin care products, hair products and more is coming to the Heritage Hills Shopping Center.

Libby Allnatt
Written By Libby Allnatt
National Editor
Photo: Official

A large beauty retailer is coming to Austell.

Ulta Beauty is planned for the Heritage Hills Shopping Center at 1330 East-West Connector in suite 411, according to construction documents. The store is expected to be more than 9,100 square feet, a typical size for an Ulta Beauty store.

At almost 1,400 locations across the U.S., Ulta Beauty is the largest beauty retailer in the country. There are more than 40 Ulta Beauty stores in Georgia, offering cosmetics, skin care products, hair products, fragrances and salon services.

Marietta-based real estate investment company Garner Group is the team behind Heritage Hills. According to a site plan, Ulta Beauty would be located next to Five Below. Other tenants at the shopping center include Home Depot, Floor & Decor, Food Depot and Eggs Up Grill.

Construction bids on the upcoming Ulta Beauty store will be accepted until March 12, 2025.

As previously reported by What Now Atlanta, Ulta Beauty is also planned for a shopping center in Calhoun called Indian Hills.

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Libby Allnatt is the National Editor at What Now. She has been a journalist since graduating from Arizona State University's Walter Cronkite School of Journalism and Mass Communication, gathering experience in copy editing, writing and social media. With a passion for helping people find their new favorite places, Libby enjoys highlighting small businesses, trying new coffee shops and exploring a city's signature spots. Originally from Salt Lake City, she loves discovering all the Peach State has to offer.
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