Zed’s Eyeing Second Austin Location

“It was an amazing product, something I had never tried before."

Paul Soto
By Paul Soto Add a Comment

Zed’s, a growing ice cream company, looks to open a second Austin location according to recent reporting in The New York Times. While the brand was founded by Caleb Schmidt and Matt Porter, both the current and future Austin locations are headed by Mack Brown. 

“Zeds Real Fruit Ice Cream, in Austin, offers several flavors and toppings, and sundaes like berry Butterfinger: strawberry real fruit ice cream festooned with chocolate sauce and Butterfinger candies,” the NYT’s reporting states. “Mack Brown, an owner, said sales have been so brisk that he is seeking a location for a second Austin shop.”

“I thought it was a wonderful brand,” Brown tells What Now Austin. “It was an amazing product, something I had never tried before. I just thought it was a really great opportunity and ultimately something that would be scalable around Austin.”

So, where can readers expect the new Zed’s to pop up?

“We’re looking all over Austin and not set on a specific location,” Brown says. “We’re going to be pretty patient in search to make sure we get the right fit for the brand.” 

Until the newest location opens its doors, eager readers can find the original outpost at 1814 Harvey St.

Photo: Official

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Paul Soto is a freelance writer. He is a graduate of UT-Austin and Syracuse University's MFA in Creative Writing. He lives between the U.S. and Portugal, where he is working on his first book.
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