A jewelry brand known for its California cool aesthetic is headed to Burlington.
Gorjana is opening its sixth Massachusetts location at the Burlington Mall, located at 75 Middlesex Turnpike, Suite 1311, confirmed a representative for the company. The new shop will debut on the lower level across from Coach, with a projected opening date of July 15, 2026.
Founded in 2004 by husband-and-wife team Jason and Gorjana Reidel, the brand began as a small passion project on the floor of the couple’s Laguna Beach apartment. It has since grown into a nationwide jewelry destination with more than 120 stores.
Since opening its first retail location in 2016, gorjana has built a devoted following with its laid-back coastal California aesthetic, delicate everyday pieces, and signature layered designs.
The brand specializes in minimalist jewelry designed to mix, match, and stack with ease. Necklaces, bracelets, and rings are intentionally crafted in complementary lengths and styles, making it simple to create a personalized look.
Often described as “easy to wear and easy to love,” gorjana’s collections include both fine jewelry pieces and everyday designs featuring diamonds, opals, sapphires, and other stones at approachable price points. Best-selling pieces include the Wilder Mini Alphabet Bracelet, the 14K Gold Basic Chain, and the Diamond Zodiac Coin Charm.
Beyond jewelry, gorjana is known for its philanthropic efforts. According to its website, the brand supports organizations serving women, children, and families, including The Breast Cancer Research Foundation, Baby2Baby, Dress for Success, Toys for Tots, and Kids In Need Foundation.
The company representative told What Now Boston that additional details about the Burlington opening are expected to be announced closer to launch.
