Boll & Branch took a significant step in its retail expansion with the opening of a new and very unique store at Oakbrook Center, just outside of Chicago. The new store opened on October 15. Following the recent store opening in Atlanta, this marks another milestone in the brand’s growth across the U.S.
The new Boll & Branch store is located in a sleek 778 square foot glass cube in a bustling section of the Oakbrook Center. While it’s smaller than typical Boll & Branch locations, this store will serve as a highly visible branding opportunity. The retail space is crafted to capture the brand’s essence, featuring carefully curated assortments alongside Boll & Branch’s standout products. Striking visual displays, including a complete holiday showcase and a bed adorned with holiday offerings, are designed to attract passersby and foster a warm, inviting atmosphere for customers. This unique space represents a first for the brand, enabling them to meet their target audience where they’re at and to experiment with new retail formats in various markets.
