Princess Polly is preparing to open a new store at Stonebriar Centre, located at 2601 Preston Road in Frisco, Texas. The Australian fashion retailer has listed the shopping center under the “Coming Soon” section of its official U.S. store locator, confirming its upcoming arrival in the Dallas-Fort Worth market. Stonebriar Centre has also added the retailer to its online directory.
Founded in 2010 on Australia’s Gold Coast, Princess Polly began as an online fashion retailer before expanding into physical stores. According to the company’s website, its focus is on trend-driven fashion, with collections spanning dresses, tops, denim, skirts, jackets, sweaters, swimwear, shoes and accessories. The retailer also offers dedicated collections for party outfits, festival fashion, formal occasions and everyday wear.
The Frisco opening is part of a wider expansion by parent company a.k.a. Brands Holding Corp. In March 2026, the company announced that it had signed leases for eight additional Princess Polly stores across the United States. The initial announcement identified Frisco, Houston, Orlando and Edina, Minnesota, as second-half 2026 openings, while Jacksonville, Nashville, Boca Raton and Charlotte were targeted for early 2027.
A Texas Department of Licensing and Regulation filing provides further details about the Stonebriar Centre project. The filing identifies a 4,659-square-foot retail renovation with an estimated construction cost of $500,000. The scope involves interior renovations to an existing retail tenant space, rather than the construction of a new standalone building.
The company’s third-quarter 2026 update subsequently identified Stonebriar Centre as a fourth-quarter opening. Princess Polly’s continued investment in physical retail gives the online-born brand another opportunity to connect with shoppers through its in-store experience. The Frisco store remains listed as coming soon, with an exact public grand-opening date yet to be announced.
