M Shack Plans Expansion to Second Location

The restaurant is bouncing back after previously closing three locations in Duval County

Neil Cooney
Written By Neil Cooney
News Writer
Photo: Official (Image credit: https://www.instagram.com/mshackburgers/)

Located at Nocatee Town Center in Ponte Vedra Beach, M Shack serves up a menu featuring “burgers, shakes and more”—and soon, it’ll be doing it in a second St. Johns County location. According to coverage by the Jacksonville Business Journal, M Shack, which had previously shuttered three locations in Duval County, is planning to open at Silverleaf Market this fall.

The specific address for the location has not yet been revealed, but the coverage says that “the smash burger restaurant will occupy 1,000 more square feet than its Nocatee location” and that “plans include a children’s play area and expanded shake station.”

“Welcome to M Shack,” says the burger spot’s website. “Fusing together the feel of an old-fashioned burger joint with the exceptional quality found in other Medure Brother’s Culinary Concepts, M Shack has been offering Jacksonville families elevated, fast-casual dining options at an affordable price for over 10 years. Today, M Shack Nocatee offers guests a menu that includes all-natural, hormone-free beef burgers, all-beef hot dogs, hand-cut fries, and mouth-watering milkshakes.”

The M Shack menu features Burgers & Handhelds like the M Smash Burger (two patties, American cheese, lettuce, tomato, pickle, shack sauce), the Sunrise Burger (two patties, American cheese, bacon, suny side egg, shack sauce) and the Patty Melts.

But M Shack is also known as a place where “milkshakes aren’t just for the kids anymore,” and its Signature Spiked Shakes comes in flavors like the Original M Shake (vodka, coffee liqueur, vanilla ice cream), the PB Spike Delight (whiskey, chocolate ice cream, peanut butter), and Cheesecake Cheers (vodka, vanilla ice cream, cheesecakes, choice of macerated strawberries or Oreo pieces).

What Now reached out to Matthew Medure, president of Medure Brothers, the culinary powerhouse behind M Shack, to ask about plans for the new M Shack. Medure was not immediately available for comment.

You can keep up with all things M Shack by following @mshackburgers on Instagram.

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Neil Cooney is a freelance writer. He has received an MFA in Creative Writing from Syracuse University, and his work has been published in the Masters Review. Based in Nashville, he spends his free time cooking Korean food and studying chess.
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