EoS Fitness is bringing another studio to Henderson. According to the brand’s website, the next EoS Fitness to come to Henderson is slated to open in Green Valley within the Parkway Springs Plaza at 2711 N. Green Valley Parkway.
What Now Las Vegas spoke with the EoS Fitness team, who confirmed the opening.
“Cycling classes, strength training and cardio, dance and Zumba®, yoga and Pilates classes, water aerobics and even Les Mills classes. EōS class options are unstoppable, and so are you.”
EōS Fitness was founded in 2014 after a private equity firm acquired a large regional portfolio of Gold’s Gym locations in the Southwest and rebranded them under a new “High Value. Low Price. (HVLP)” model. The entity that formed the foundation of EōS was initially a major Gold’s Gym area developer in Phoenix, Las Vegas, and Southern California, with operations kicking off in 2015.
For years, the company was backed by private equity firm BRS & Co, which rebranded the gyms as EōS (named after the Greek goddess of the dawn) to signify a new era in fitness. In mid-2025, the major private equity firm TSG Consumer Partners (known for investments in Planet Fitness and Dutch Bros) acquired EōS Fitness in a deal valuing the budget gym chain at roughly $1.5 billion. Today, the company is headquartered in Dallas, Texas, with 225 EoS Fitness locations operating or planned nationwide.
