Korner K’nafeh to Open First Brick-and-Mortar in Reseda Boulevard

A Middle Eastern dessert pop-up is putting down roots in Northridge. According to WhatsNewSFV, Korner K’nafeh is planning to open at 9545 Reseda Blvd., Unit 8, near the intersection of Reseda Boulevard and Plummer Street.

What Now Los Angeles reached out to co-owner Mousa Helo, who shared that he hopes to open in mid-2027, although there is no firm timeline yet. The business currently operates as a pop-up, and the Northridge location will be its first brick-and-mortar space.

“Northridge is where our journey began, and it has always felt like home to Korner Knafeh,” Helo said. “We started as a small pop-up serving the local community, CSUN students, and the loyal customers who helped us build our brand from the ground up.”

As its name suggests, Korner K’nafeh’s menu centers on knafeh, a traditional Arab dessert made with thin, crispy pastry strands, cheese, and sweet syrup.

The menu features traditional crispy and soft cheese knafeh, alongside variations such as Pistachio Paradise, Dubai Chocolate Knafeh, and Biscoff Churro, among others. Authenticity is an important part of the concept.

The traditional preparation has resonated with customers, including members of the local community and his own relatives, who have praised the dessert’s authentic flavors. In a brief conversation, Helo’s cousin also praised the dessert’s authenticity.

The shop will also offer ready-to-go sandwiches and snacks, baked goods, specialty coffees, teas, lattes, and matcha drinks.

“Our goal isn’t simply to open another dessert shop. We want to create a welcoming destination that celebrates Middle Eastern culture, brings people together, and adds something special to a community that has already given us so much,” Helo told What Now Los Angeles.

Northridge is only the first step, as the brand envisions to expand in the future.

“While our immediate priority is establishing a strong foundation at our first brick-and-mortar location in Northridge, we have a much larger vision for Korner Knafeh,” Helo said. He named several markets he hopes to explore, including Orange County, particularly Anaheim and surrounding communities; Pasadena and Los Feliz; Rancho Cucamonga; and San Diego County.

“Our long-term goal is to introduce Korner Knafeh to communities throughout Southern California and eventually beyond,” he said. That growth will be deliberate.

He closed with a message to customers: “This next chapter is as much yours as it is ours, and we can’t wait to welcome you into our permanent home!”

Follow Korner K’nafeh on Instagram for updates.