Blue Elephant has opened its first U.S. store in Beverly Hills. The opening marks the brand’s entry into the U.S. retail market. It also offers an exclusive LA collection for customers.
Blue Elephant Opens First U.S. Store in Beverly Hills
Blue Elephant opened its store in Beverly Hills on August 13. The store is located at 300 N. Beverly Drive. Blue Elephant is a South Korean eyewear brand that became popular for its trendy designs at accessible prices. It is known for its fashion-forward, vintage-inspired sunglasses and optical frames.
According to The Korea Herald, this is the brand’s first U.S. store. The brand plans to use the store as a base for developing products and services for the U.S. market.
Blue Elephant also plans to host cultural events and brand activities at the store. With this opening, the brand now has 35 stores across South Korea, Japan, and the United States.
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Store Features and Collection
According to WWD, the newly opened flagship store covers almost 7,000 square feet. The store follows the company’s Space 2.0 design concept, which is inspired from the architecture and culture of each city. The building dates back to the 1940s, and Blue Elephant kept much of its original structure, including its curved timber roof frame.
The store features several design elements inspired by Los Angeles. An LA-shaped display sits at the entrance, while an arched tunnel showcases the LA Exclusive collection. The upper floor features curved designs, red carpeting, and wall artwork inspired by Los Angeles sunsets.
The LA Exclusive collection includes 10 eyewear styles. These are inspired by California beaches, the Hollywood sign, and Beverly Hills’ palm-lined streets. The frames are available only at the Beverly Hills store and cost $49.90 or $69.90.
Blue Elephant’s Beverly Hills opening marks an important step in the brand’s expansion into the U.S.
