ThirdLove, the intimates brand that built its business selling bras online, is expanding its brick-and-mortar presence with a new store at Aventura Mall.
Aventura Mall’s website lists ThirdLove as “Coming Soon” on the mall’s upper level. An official opening date has not been announced. The mall is located at 19501 Biscayne Boulevard.
The arrival represents a significant shift for ThirdLove, which launched in 2014 as a direct-to-consumer lingerie company. As recently as 2023, ThirdLove told customers it did not operate physical stores and emphasized its online fitting experience. The company has since begun building a retail footprint, and its website now encourages customers to visit its stores for in-person fittings.
ThirdLove was co-founded by Heidi Zak and Ra’el Cohen. Zak serves as co-founder and CEO, while Cohen is co-founder and chief creative officer. The brand was created around the idea of combining comfort and style while addressing common bra-fitting problems, including through its introduction of half-cup sizing.
The brand specializes in bras, underwear, activewear and loungewear and is particularly known for its 24/7 Classic T-Shirt Bra. ThirdLove now offers 60 bra sizes, including its signature half sizes, according to a June 2026 report from Modern Retail.
