Farm Rio opens its third New York store at 1055 Madison Avenue on August 11, today. The nearly 30-year-old Brazilian lifestyle brand previously opened in SoHo and Brooklyn. Building on its signature tropical prints and vibrant colors, the new store kicks off with exclusive gifts and special offers for customers.
Highlights
- Farm Rio opens its third store in New York on August 11.
- The latest Madison Avenue store brings a month of gifts and souvenirs for customers.
- The Brazilian brand had previously opened in SoHo and Brooklyn.
Farm Rio Brings its Third Store to NY
Farm Rio opens its newest location at 1055 Madison Avenue, Store A, in New York’s Upper East Side on August 11. The new 732-square-foot store, located next to Reformation, is Farm Rio’s smallest in New York.
The SoHo location is the largest at 2,264 square feet, while the Brooklyn store covers 1,083 square feet. To celebrate its New York expansion, Farm Rio is offering special promotions throughout August.
Farm Rio’s lively design shines throughout the new store, featuring natural elements and vibrant decor. A standout feature is the mosaic made from 1.9 million hand-placed tiles, which took more than 460 hours to complete. French artist Dominique Jardy designed the installation, with Italian luxury brand Bisazza collaborating on the tile work.
The brand works with more than 2,000 global wholesale partners. In New York, Farm Rio products are sold at Anthropologie, Bloomingdale’s, Nordstrom, and Saks Fifth Avenue.
With its Upper East Side location, Farm Rio now operates more than 140 stores worldwide. Seven of its stores are in the U.S., including three in New York and two in Los Angeles. Farm Rio also has locations in Washington, D.C., and Miami.
