Italian fashion brand Antonio Marras has opened its first U.S. boutique in New York. The SoHo location marks the brand’s first international store outside Italy. The launch event took place on July 19 in New York’s SoHo neighborhood.
Highlights
- Italian fashion boutique brand Antonio Marras has opened its first outlet outside Italy.
- The latest store in NY launched on July 19, 2025, in the SoHo neighborhood.
- The SoHo store draws inspiration from Italian art and architecture, reflecting Marras’ signature aesthetic.
Antonio Marras Launches First U.S. Store in NY
Collection at the debut Antonio Marras store in NY (Source: antoniomarras.com)
Antonio Marras has entered the U.S. market with a new store in New York’s SoHo district. The Italian fashion brand launched in SoHo with an opening event on July 19, 2025. The newest flagship store is at 121 Wooster Street, New York, NY 10012.
Nestled in a 19th-century building, Antonio Marras’ United States debut store spans approximately 7,500 square feet.
A Sneak Peek Into the Italian-Inspired Store
Italian-inspired objects and installations at Antonio Marras, NY (Source: antoniomarras.com)
Antonio Marras’ SoHo location offers more than just fashion—it’s a cultural experience. The fashion store’s Italian inspirations include embellished tin ceilings, brick walls, and cast-iron columns.
The entrance hall at the newest Antonio Marras outlet features a 3-D and multifaceted site-specific installation by the Italian designer. This is a tribute to Maria Lai, a Sardinian artist and Marras’ muse. Upholding the tradition of Sardinian loom and weaving, the installation is made of wooden elements and ceramic, tied with ropes.
Handcrafted ceramic pots hold myrtle plants, a nod to Sardinian flora. A large skylight illuminates the greenhouse, which features Baroque details and Neoclassical accents. A large crystal chandelier and carpets further exhibit Italian features.
About the Italy-based Boutique Brand
Founded in 1996, the fashion brand helmed by Antonio Marras has offered men’s and women’s ready-to-wear collections and accessories. Popular for its artisanal approach, it combines fashion with art, literature, and theater.
Prior to its New York debut, the brand operated exclusively in Italy, with stores in Florence, Venice, Rome, Bari, and Forte dei Marmi.
More than a retail space, the SoHo location celebrates Italian craftsmanship, storytelling, and design. The SoHo opening marks a key milestone in the brand’s international expansion.
