Leading fashion brand Calvin Klein has unveiled its new lifestyle store in the SoHo neighborhood. Returning to its roots, the brand is ready to embark on its journey to bring an evolution. The new store aims to reinforce Calvin Klein’s standing in the global fashion scene.
Calvin Klein Unveils Flagship Lifestyle Store in New York
A new Calvin Klein global flagship store has opened its doors in New York City. Returning to the brand’s birthplace, this store marks a new beginning. It is also a reflection of the brand’s focus on re-establishing itself in one of the world’s premier fashion capitals.
Located at 530 Broadway in SoHo, the store spreads over 3,000 square feet. Showcasing the brand’s commitment to becoming a premium lifestyle destination, it blends Calvin Klein’s minimalism with the local energy. This flagship marks a transformative step in the brand’s evolution as a global lifestyle leader.
A Thoughtful Evolution of the Brand
Calvin Klein has long been known for its iconic denim, underwear, and apparel. Now, Calvin Klein is highlighting its broader lifestyle offerings, blending fashion with contemporary culture. In the new store, while denim and underwear anchor the experience, men’s and women’s apparel and accessories show their lesser-known side.
Through this flagship store, the brand will create a new legacy that will change the world’s view of Calvin Klein. The store is a key move in strengthening Calvin Klein’s global presence.
“New York is central to the DNA of the Calvin Klein brand,” said Stefan Larsson, CEO, PVH Corp. “This homecoming is a key milestone as we build Calvin Klein into one of the most desirable lifestyle brands in the world. Step by step, we’re deepening brand relevance, driving consumer engagement, and strengthening brand positioning across North America and globally.”
Key Features of the Flagship Store
“We are proud to return to one of the world’s most fashionable cities – and the birthplace of our iconic brand – with an elevated retail expression,” said David Savman, Global Brand President, Calvin Klein. “This new global flagship, located just steps from our landmark Houston Street billboard, is a tribute to Calvin Klein’s New York heritage. It represents both the evolution of our retail experience and a tangible expression of the world of Calvin Klein. Calvin Klein embodies a distinctive, global way of living that meets culture, and this store is the latest step on our journey of taking our brand to the next level.”
Painted in the brand’s signature charcoal, the exterior evokes the feel of a classic SoHo loft through its large windows. With a spiral staircase, 3D-sculpted sofas, chairs, and moving crates, the scene ignites nostalgia among those passing by.
Inside, Calvin Klein creates a serene backdrop with its signature creams, warm neutrals, and natural textures. The design blends industrial elements with refined touches, bringing SoHo’s iconic loft aesthetic to life. Meanwhile, the floor-to-ceiling curved digital screens reinforce the brand’s connection to culture with its high-impact campaigns.
To complete the transformational image, the brand’s key styles will be displayed in the store. In spring 2026, key styles from the Calvin Klein Collection will be available. For now, the store has a limited-edition capsule of tees, fleece, sweatshirts, and more.
