Popular second-hand fashion platform, Vinted, is making its debut in New York. The Europe-based platform is tapping into growing demand for resale and budget-conscious shopping. The move comes as more Americans reassess their wardrobes and are focused on saving money.
Uncovering Closet Clutter: Vinted’s American Expansion and Its Hidden Cost
Vinted is Europe’s leading online platform for buying and selling second-hand clothing. With its New York launch, Vinted is encouraging locals to list unworn items and earn extra cash.
According to research by the company and GWI1, about 55% of New Yorkers note that they do not have enough closet space, which is 32% higher than the national average. One in five New Yorkers holds over $500 worth of unworn clothing about the cost of a week’s rent in NYC.
Among younger New Yorkers, who are aged between 25 and 34, seven in ten own at least three items they’ve never worn. Many remain in the closets with their tags attached. Garments often go unworn due to poor fit, trend-driven purchases, or items saved for later. Vinted helps these garments find a new life instead of gathering dust in closets.
“We’re on a mission to make second-hand the first choice, because we know there’s huge value in what’s sitting at the bottom of closets across the country. In Europe, we’ve spent years helping people make money from their unwanted items and save money by buying second-hand instead of new. Now, we want to do the same in the US,” Adam Jay, Vinted Marketplace CEO.
“The research shows, there’s a real opportunity for Americans to release their wardrobe, and start discovering the benefits of shopping second-hand,” Jay added.
View this post on Instagram
Vinted’s Solution: A Marketplace for Change
Vinted is a consumer-to-consumer marketplace where people buy and sell second-hand fashion. Sellers can list items without fees, keeping all the earnings.
Buyers can browse a wide range of clothing, from everyday basics to premium pieces, all at affordable prices.An established name across Europe, Vinted is entering New York as consumer habits around resale and spending continue to shift.
