Victoria’s Secret celebrates its love for pink with the launch of a new limited-edition collection from PINK and LoveShackFancy. Blending the distinct aesthetics of both brands, the collection delivers a fresh, Gen Z-inspired take on feminine fashion.
Highlights
- PINK and LoveShackFancy team up for a new collection that channels Gen Z’s love for playful, feminine fashion.
- The limited-edition line includes party-ready dresses, accessories, and more.
- The brands will host a pop-up show in New York City on August 5.
Victoria’s Secret Drops PINK x LoveShackFancy Collection
Victoria’s Secret PINK and LoveShackFancy merge everyday essentials with vintage-inspired femininity in their latest collaboration. The collection has must-have lounge sets, party-ready dresses, foldover flare leggings, embroidered panties, and accessories.
According to PR Newswire, Ali Dillon, President at Victoria’s Secret PINK, said, “The PINK x LoveShackFancy collection brings together the best of both brands – celebrating confidence-boosting style, friendship, fun, and of course, our shared love of pink.”
Rebecca Hessel Cohen, Founder & Creative Director at LoveShackFancy, said, “The collaboration celebrates our shared love of frills, florals, and everything pink — and captures that fun, carefree energy of the early 2000s. Some of the iconic pieces I was obsessed with back in the day, now reimagined with a LoveShackFancy twist,”
Standout Styles
The campaign’s party-themed setting reflects the brands’ carefree spirit. According to PRnewswire, some of the highlights include cozy crewnecks, sweaters studded with rhinestones and foil accents, and oversized cotton tees with striking florals.
Other highlights include lace-trimmed mini and maxi dresses, and a varsity jacket embroidered with ‘The 5 Rules of Pink.’
The collection nods to both brands’ aesthetics, featuring playful touches like oversized bows and the signature PINK mascot dog.
Pop-Up Event in NYC
PINK and LoveShackFancy will organize a pop-up show in New York, offering fans an exclusive first look at their collection. Guests can shop the new collection and enjoy exclusive freebies during the event.
The event will be held from 12 PM to 7 PM at 45 Grand Street located between West Broadway and Thompson Street. The PINK and LoveShackFancy collection will be available online on August 6 on both brands’ official websites.
The price for the limited-edition collection starts at $19.95 and goes up to $199.95. Celebrating individuality and confidence, the new PINK and LoveShackFancy collection offers something new for every fashion enthusiast.
