Wingstop is adding a new limited-time flavor, Sweet Heat Chamoy, to its summer menu in partnership with Tajín. The flavor, which blends a dry chamoy seasoning with Tajín Chamoy Sauce, is available for a limited time. Club Wingstop members receive early access starting today. The launch also includes a Venice Beach pop-up event.
Wingstop Introduces Sweet Heat Chamoy
According to an official press release, the chain is expanding its summer menu with the limited-time Sweet Heat Chamoy flavor. The flavor combines Chamoy-inspired dry seasoning, which is layered with Tajín Chamoy Sauce. The fast casual brand is also introducing a limited-time, sweet and savory Chamoy Ranch to accompany the new flavor.
According to the company, the flavor combines fruity sweetness with tangy notes, chili heat, and a citrusy finish. The flavor is available across the chain’s menu including classic and boneless wings, chicken sandwiches, tenders, fries, and corn.
Customers can pair the new flavor with Fanta Summer Punch. The beverage can be found exclusively at participating Wingstop locations that have Coca-Cola Freestyle dispensers.
Donnie Upshaw, Chief Brand Officer at the fast-food chain, said that they aim to create flavors that reflect current food trends while incorporating the brand’s signature style. He added that the combination of a bold dry rub and Tajín Chamoy helped create an authentic and craveable flavor made for summer.
Tajín USA Director Javier Leyva said the brand emphasizes bold, authentic flavors for different occasions. He noted that Wingstop’s new flavor brings a similar sweet and tangy kick, enhanced by Tajín’s distinctive taste.
Early Access Begins for Club Wingstop Members
The press release confirms that Club Wingstop members can receive exclusive early access to the new flavor. The offer starts today, with availability running through June 29, 2026.
Sweet Heat Chamoy will be available nationwide beginning June 30. The information was first shared by Snackolator in an Instagram post.
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Wingstop Plans Venice Beach Pop-Up
The latest flavor emerges as a seasonal option for casual gatherings and summer soccer watch parties. Its launch is set to be highlighted with a Sweet Heat Chamoy cart activation in Venice Beach on June 27, 2026. Other summer experiences are also in plans for the whole season.
Customers can also join Club Wingstop through the brand’s app or Wingstop.com for exclusive early access to the flavor. They can also get access to members-only rewards, perks, and upcoming flavor drops.
About Wingstop and Tajín
Wingstop is known for its made-to-order, fresh classic and boneless wings, tenders, and chicken sandwiches, available in 12 bold and unique flavors. Headquartered in Dallas, the brand also offers classic side items, housemade ranch, and bleu cheese dips. Since its inception in 1994, the fast casual brand has expanded and currently operates and franchises over 3,000 global restaurants. Nearly 98% of its restaurant count is owned by its partners.
The brand is the Official Chicken Partner of the NBA and has stated its goal of becoming one of the world’s top 10 restaurant brands.
Tajín is a producer and marketer of chile-based items in both Mexico and the U.S. Founded in 1985, the company its products are available in more than 65 countries. It exported products to the U.S. for the first time in 1993. The same year Tajín International Corporation was established in Houston, Texas for handling operations in the U.S. The company expanded into European and Central American markets in 2006.
