Honeygrow Preparing for a Busy 2024

First on the fast-casual chain’s agenda is a Toms River restaurant.

Kelly Mintzer
By Kelly Mintzer Add a Comment

One of Philadelphia’s favorite fast-casual restaurants plans to chase a wildly productive 2023 with an even fuller 2024. Honeygrow will be opening a Toms River location early next year and has signed leases for 11 new locations reports The Philadelphia Business Journal.

The Toms River Honeygrow will be opening at 1201 Hooper Avenue, Space A10, however the chain’s CEO and founder, Justin Rosenberg, has declined to disclose the specific addresses of the other confirmed locations. However, he has confirmed that the new stores will be popping up in North Jersey, South Jersey, Baltimore, and the Philadelphia region. The brand is continuing to scout further locations in the greater Philadelphia area in addition to those already established.

While Honeygrow is expanding beyond its initial Pennsylvania roots, Rosenberg and his crew remain loyal to the City of Brotherly Love. The entrepreneur states “I firmly believe in the city. Obviously we could have put our headquarters in the ‘burbs, and we chose not to. We chose to be downtown.”

Honeygrow has seen steady and consistent growth since its inception in 2012. The brand’s growing fanbase and increased recognition has allowed it to open 8 stores in 2023 and to extend its reach to Maryland, Virginia, Massachusetts, and New York. 

The fast-casual chain provides a healthier option for hungry guests on a tight schedule. In addition to certain established dishes, customers can curate their own meals, choosing a noodle or rice base and selecting proteins, add-ins, and sauces. 

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Kelly Mintzer is a freelance writer in the greater Philadelphia area. She's been delighted to write about the Philly and DC restaurant scenes for What Now Media since 2023. Additionally, she writes about genre media for Morbidly Beautiful and co-hosts the Guilty Pleasures and No Notes podcasts. Kelly has been writing across mediums since graduating from Moravian College with a degree in English in 2008. She has covered everything from listicles to how-to articles, to movie reviews, to op-eds, to interviews about up-and-coming restaurants.
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