Shake Shack to Make Freehold Debut

The concept will be occupying the space formerly inhabited by Pier 1 Imports.

Kelly Mintzer
By Kelly Mintzer Add a Comment
Photo: Official

A popular national chain is getting a second chance to win the hearts and sate the appetites of hungry Freehold residents. Six years after facing Planning Board rejection, Shake Shack is preparing to make its debut in the region, reports local media outlet Asbury Park Press. 

The fast-casual juggernaut will be taking over the space that formerly housed Pier 1 Imports, located at 4331 US-9, #1. The retail store has been demolished and Shake Shack will occupy a new building, currently being constructed. 

The establishment, known for its burgers and milkshakes, will cover 3,305 square feet. The restaurant, complete with a drive-thru, will offer seating for up to 62 guests indoors. Guests eager to enjoy the upcoming warm weather while savoring a burger and fries will be able to do so at one of the 42 outdoor seats, located under a canopy.

While an official opening date is not yet available, construction is underway at the site, making it likely Shake Shack will begin serving guests in late summer or early fall. Shake Shack has confirmed they still intend for the Freehold restaurant, as well as another new location being erected in Middletown, to open before the end of 2024. 

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Kelly Mintzer is a freelance writer in the greater Philadelphia area. She's been delighted to write about the Philly and DC restaurant scenes for What Now Media since 2023. Additionally, she writes about genre media for Morbidly Beautiful and co-hosts the Guilty Pleasures and No Notes podcasts. Kelly has been writing across mediums since graduating from Moravian College with a degree in English in 2008. She has covered everything from listicles to how-to articles, to movie reviews, to op-eds, to interviews about up-and-coming restaurants.
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