Stephen Starr’s Adrian, the Rocky Balboa-inspired steakhouse at Xfinity Mobile Arena known for its “Steak Balboa,” is closing to make way for a new premium dining experience.
Comcast Spectacor joined forces with Aramark Sports + Entertainment and Starr Restaurants to open Adrian in 2022. Now, Comcast and HR and payroll company Primepoint announced a partnership to bring a new restaurant, Primepoint Social, to the arena, according to a press release.
“Adrian will now be known as Primepoint Social. While the name may be changing, you can still expect the same world-class experience, warm atmosphere and outstanding food you’re used to,” the arena’s website reads.
Guests can expect elevated dining at the new restaurant, which is complemented by Primepoint Lounge, a sophisticated event space linked to Primepoint Social and designed for private functions.
Primepoint’s menu features main courses such as salmon piccata, chicken scarpariello and veal marsala, along with pasta, steaks and sandwiches including a smash burger and fried chicken club.
Signature cocktails showcase the Burnt Paloma, Classic Mule, Pomegranate Margarita and Dr. Bill’s Manhattan. Beer and wine is also available.
Primepoint’s CEO joins the partnership with enthusiasm.
“Primepoint Social reflects our mission to create meaningful connections, whether through our technology, our service, or our partnerships,” Al Bothwell said in a statement. “We look forward to our partnership and establishing connections for guests within Xfinity Mobile Arena in the years to come.”
Comcast Spectacor’s Chief Revenue and Business Officer shares that focus.
“At Xfinity Mobile Arena, we always focus on elevating the guest experience to ensure that every person who walks through our doors enjoys a world-class environment,” Todd Glickman said in a statement. “We are proud to partner with Primepoint to create a unique and special space within the arena where guests can socialize and experience an unforgettable meal during games or concerts.”
Primepoint Social is located on the Club Level, with reservations available exclusively to guests with club seating. Guests without access will not be accommodated.
