Tamale Boy Is Opening a New Restaurant and Bar on North Williams Avenue

After more than a decade of building one of Portland's most beloved Mexican food brands, Jaime Soltero Jr. is going bigger than ever

Juan Carlos Montoya News Writer
Outside Tamale Boy Restaurant (Image credit: Tamale Boy Facebook)

Tamale Boy is heading to 2323 N. Williams Ave with a new full-service restaurant and bar. Owner Jaime Soltero Jr. confirmed to What Now Portland that the opening date has been pushed to July due to a subcontractor delay, and the construction is nearly complete. The new location will serve as the brand’s permanent headquarters, replacing the existing commissary kitchen on North Russell Street, which has since closed.

The concept focuses on regional Mexican cuisine, including tamales, a Latin dish that inspired the brand’s name. In addition to the full restaurant, the space will feature a bar program with aguas frescas and market-style cocktails. Soltero also plans to bring back fan favorites like the Burrito del Mar and the Ribeye Aguachile, alongside rotating specials that mirror the approach at his sister restaurant Colibri by Tamale Boy in the Pearl District.

In addition to serving as a commissary kitchen supporting Tamale Boy’s existing locations in Northeast Portland and Happy Valley, the Williams Avenue property will operate as a full-time restaurant and bar. Founded as a catering company in 2008, Tamale Boy opened its first brick-and-mortar restaurant in 2014 and has since become a recognizable name in Portland’s Mexican food scene.

The project represents one of the company’s largest investments since launching as a catering business nearly two decades ago. The 3,600-square-foot building, formerly occupied by bicycle manufacturer Breadwinner Cycles, was purchased by Soltero for $975,000, according to the Portland Business Journal. The building is undergoing a substantial renovation that includes a new commercial kitchen and customer-facing dining space.

 

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Juan Carlos Montoya discovered his love for storytelling through sports, creating social media content in high school before pursuing a bachelor's degree in Journalism in Costa Rica, where he graduated in 2025. Since then, his career has taken him through the halls of Teletica Radio, the biggest mass communication company in Costa Rica, and into the world of digital media as a Social Media Manager for an iGaming platform. Originally from Honduras, Juan Carlos brings a global perspective to every story he tells. He believes that every interview is an opportunity to make a genuine human connection, and that food is one of the most powerful ways to understand a culture and its roots. When he's not tracking down the next big opening in Sacramento or Portland, he's probably watching Football, or planning his next adventure. What Now is his new home, and he's just getting started.
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