Roseville is Getting a New Dutch Bros Coffee

Local multi-unit franchisee is opening a new kiosk this fall

Xiao daCunha
Written By Xiao daCunha
News Writer
Photo: Official

Roseville Planning Commission reviewed an application proposing to build a new Dutch Bros Coffee at 1911 Freedom Way. According to a spokesperson from Dutch Bros, the new location is anticipated to open by Fall 2024. This story first appeared on ABC 10.

Franchisee Mattie Place, who also owns the Dutch Bros kiosk in Roseville and Dutch Bros Granite Bay, will operate the upcoming location. Place’s journey with Dutch Bros started 16 years ago when she became a barista. Carrying the passion from Oregon to California, Place runs her franchise locations with her husband Brian Place.

“We are so excited to be opening a new location closer to the west Roseville area and getting to know this part of our community,” Place said in a statement.

According to application materials, Dutch Bros Freedom Point will replace the 12,000-square-foot Medical Office inside Freedom Point Plaza with a 950-square-foot coffee kiosk with a drive-through while reducing the parcel from 12,000 square feet to 8,000 square feet. Nearby businesses include Home 2 Suites, Residence Inn, and Topgolf

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Xiao daCunha is an independent journalist covering hospitality, arts, culture, and community. Holding a BA in English Creative Writing from the University of Missouri - Kansas City, daCunha has contributed for various prestigious outlets including the Eater, TimeOut Chicago, the Chicago Reader, KCUR 98.3, and was formerly Managing Editor at UrbanMatter Chicago. She also maintains a personal column where she writes about art, movies, and cultural criticism.
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