FRAME Opening in Hyde Park Village

The growing fashion brand has more than 20 stores across North America, Europe, and Asia

Neil Cooney
Written By Neil Cooney
News Writer
Photo: Official (Image credit: https://www.instagram.com/frame/)

Hyde Park Village, the “six-block haven…for visitors and locals alike,” has a long history, stretching all the way back to 1886, “when O.H. Platt of Hyde Park, Illinois, named the neighborhood after his hometown,” says the Hyde Park Village website.

“Since becoming part of WS Development in 2013, Hyde Park Village has embraced a modern spirit while honoring its roots. A property-wide revitalization project from 2015–2018 brought refreshed façades, lush greenery, inviting outdoor spaces, and works by local and international artists.”

As Hyde Park Village continues to embrace this modern spirit, it’s preparing to welcome FRAME, “a modern fashion brand celebrated for its refined aesthetic and effortless approach to everyday dressing.”

With more than 20 locations in North America, Europe, and Asia, FRAME is “recognized globally for its ready-to-wear, denim, and accessories,” says a description on the Hyde Park website.

“Since its founding in 2012, FRAME has become synonymous with contemporary luxury rooted in quality, timeless design, and cultural relevance. Bridging California’s ease and Parisian sophistication, FRAME draws inspiration from the worlds of fashion, art, design, and lifestyle creating collections that capture a timeless yet modern sensibility. Beyond fashion, the world of FRAME continues to expand through meaningful cultural collaborations from hotels to auction houses, establishing the brand as a destination where style, creativity, and culture intersect.”

Opening at 1630 W Snow Ave, FRAME will join retailers like Reformation and Rage & Bone, along with restaurants like Clean Juice and Bouzy Bar & Restaurant.

You can keep up with all things FRAME by following @frame on Instagram.

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Neil Cooney is a freelance writer. He has received an MFA in Creative Writing from Syracuse University, and his work has been published in the Masters Review. Based in Nashville, he spends his free time cooking Korean food and studying chess.
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