Graze Craze, a charcuterie-focused franchise known for its grazing boards and catering-style food concept, is expanding its presence across Canada with new franchise development efforts, including a first Ontario location in Stoney Creek at 312 Gray Road.
The company’s Ontario entry includes a Stoney Creek opening scheduled for May 21, according to Retail Insider, with a ribbon-cutting event expected to include Hamilton Mayor Andrea Horwath. The location is locally owned and operated by Danielle Parks. While the Stoney Creek shop marks a key milestone, the broader focus is on continued Canadian expansion as the brand builds out its footprint through franchising.
Graze Craze was founded in 2018 by Kerry Sylvester, a U.S. Air Force veteran, and has grown rapidly into a global franchise system with more than 100 locations. The concept gained traction through social media platforms like Instagram and Pinterest, where grazing boards became a widely shared food trend. In 2021, the company was acquired by United Franchise Group and now operates under its Starpoint Brands division.
The franchise model is built around a low infrastructure format designed for smaller retail spaces and faster openings. Most locations operate without ovens, fryers, or grease traps, focusing instead on assembly-based food preparation. Store sizes typically range from 500 to 1,400 square feet, which helps reduce buildout costs and supports expansion into high-density and suburban markets.
Graze Craze has continued expanding internationally, including locations in Australia and France, alongside its North American growth. The company has also introduced a dedicated Canadian franchise strategy to target additional openings across the country. Investment costs for franchisees are estimated between $175,000 and $250,000 USD, depending on location and buildout requirements.
Menu offerings include curated grazing boards and individual “Char-Cutie-Cups” designed for catering, events, and lunch service. Team members are referred to as “Grazeologists,” and the concept includes diet-friendly options, such as keto, vegetarian, and plant-based. The brand continues to position itself as a scalable franchise model built for convenience-driven dining and shareable food experiences.
