Harrah’s Resort Southern California in Valley Center, at 777 S Resort Drive, is getting ready to unveil two new food concepts at the resort.
The hotel is about to embark on a $24 million renovation plan to completely upgrade the guestrooms of the Dive Inn tower and add more dining options in the casino, according to the San Diego Union-Tribune. While the project began in October, a portion of the hotel will remain closed until completion, which is expected to be around Summer 2024. There are still an additional 884 rooms open for reservations during this time. This is the hotel’s first upgrade since 2007.
The top-to-bottom makeover will give the renovated rooms the feel of a Southern California beach retreat with creamy beiges and a bright blues palette. On top of the guestroom makeover, Harrah’s Resort Southern California plans to open two new eateries, starting with a new fast-casual 24-hour restaurant called Corner Counter, which is expected to open before Christmas. Customers can expect Italian cuisine, focaccia-style pizza by the slice, sandwiches, pasta, and gelato. Corner Counter will replace Robeks. Another new quick-serve chicken concept, called Best of Cluck, is expected to open next year next to Hell’s Kitchen.
“We have to have a competitive product, and we will always work to improve the amenities we have to make sure we’re the resort of choice,” Beau Swanson, vice president of marketing for the resort, tells the San Diego Union-Tribune. “You have to reinvest in your product to maintain that, and this is one part of it. We’re always working on new ideas to expand our resort amenities.”
