Bock to Debut in South Park Early Next Year

The German-inspired neighborhood bar will replace Hamilton's Tavern

Joey Reams
By Joey Reams Add a Comment
Rendering: Official

Bock, a brand new German-inspired neighborhood bar, is preparing to debut in South Park at 1517 30th Street.

The new concept will replace Hamilton’s Tavern, which closed after a fire that also took South Park Brewing Company, according to SD Beer News. Once owners determined the concept was not returning, Brian Jensen, the owner of Bottlecraft and Vino Carta Wine Store, vowed to bring life back to the space with Bock, which translates to “Goat.” Customers can expect craft beer, served out of 30-40 direct draw draft lines, as well as wine and quality cider. Bock is scheduled to open in the first quarter of 2025.

While quality ales and lagers will be the focus, the new concept will have a lot more to offer than only European beers. For food, chef Matt Schooner will create a unique menu for Bock that will be heavily German-inspired, with dishes influenced by cities like Berlin, Munich, Bamberg, and Frankfurt. Some items on the menu include a Bamberger, Currywurst, Kofta Kebab Sandwich, and Zucchini Falafel Sandwich. Finally, Jensen is working with Helvey Design Studios and Simbiotek to really elevate the space into a welcoming neighborhood bar.

“Bock is what happens when a team of veteran beer people get together to build the kind of place they want to enjoy a cold one (or three) in,” according to the company’s website. “COVID-19 took a lot of great beer bars across America from us — our goal is to even the score, at least a little bit.. Food borrowing from great late-night traditions in Europe will be served alongside these beverages. Bock will feature some fun and games, too. Be it pool, shuffleboard, local and international sports — we aim to be the kind of neighborhood bar you fondly call your favorite.”

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Joey Reams was born and raised in San Diego and received a Bachelor's Degree in Journalism at San Francisco State University. While there, he interned for several publications while serving as SFSU's News Editor at Golden Gate Xpress for a semester. After college, Joey has worked in the freelance industry for ten years and counting, writing about community news, the music industry, breaking news, pop culture, and other diverse topics. Before joining What Now Media Group, Joey worked as the News Editor for Pasadena Now. In his free time, he enjoys exploring new cities, trying delicious food, and attending concerts.
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