New Wine and Spirits Retailer Coming to Winter Park

The Generous Pour is will serve Orlando by fall 2022.

Ross McWaters
Written By Ross McWaters
News Writer
Photo: Official Rendering

The Generous Pour is planning to bring a high-end wine and liquor store to the area at 834 N. Orange Avenue, according to The32789. The store is owned by partners Raymond Horal, Alexander Ammar and Giuliana Rossi, according to the Division of Corporations.

The establishment will total over 11,000 square feet, divided among a retail section and a warehouse that will serve as a theater for wine and mixology classes. The report details that the Winter Park City Commission waived distance requirements for The Generous Pour, which allows them to operate their retail liquor business within 300 feet of residential properties. 

The Generous Pour aims to provide a distinct experience for the greater Orlando community by emphasizing the word generous. Their website features a pledge: “​​To offer a premier wine and spirits marketplace with a purpose in giving back.” The website also reveals that this is the first ever Certified B wine and spirits retailer. Certified B is a third party standard of ethics-based business. 

According to the website, a fall 2022 opening is planned. 

What Now attempted to reach the owners and has yet to hear back. Stay tuned for details. 

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