Retail

Unwrapping a New Virginia-Highland Gift Boutique

Cromwell's Paradox is taking over the space that was formerly a Pink Barre gym.

Libby Allnatt
Written By Libby Allnatt
National Editor
Unwrapping a New Virginia-Highland Gift Boutique Photo 01
Photo: Official

Residents and visitors in Atlanta’s Virginia-Highland neighborhood have a new spot to pick up gifts.

The space at 996 Virginia Ave NE is being converted “from fitness facility to retail use,” according to a building permit application with the City of Atlanta.

Cromwell’s Paradox is taking over the 1,600-square-foot space that was formerly a Pink Barre gym. The shop is a luxury gift boutique focused on “olfactory experiences and journeys.” Think candles, perfumes, lotions, soaps and more. Featured brands include Granado, Lumira, Amoln and Sidia.

Eric Cromwell is the owner of the shop.

The location in the heart of the Virginia-Highland neighborhood is in between Italian restaurant La Tavola Trattoria and tapas eatery Bar.bacoa.

996 Virginia Ave NE, Atlanta, GA 30306

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By Libby Allnatt
National Editor
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Libby Allnatt is the National Editor at What Now. She has been a journalist since graduating from Arizona State University's Walter Cronkite School of Journalism and Mass Communication, gathering experience in copy editing, writing and social media. With a passion for helping people find their new favorite places, Libby enjoys highlighting small businesses, trying new coffee shops and exploring a city's signature spots. Originally from Salt Lake City, she loves discovering all the Peach State has to offer.
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