Jimmy John’s, a U.S.-based sandwich chain renowned for its fast service and fresh ingredients, is expanding its presence in Canada with plans to open 12 new locations nationwide by the end of 2025.
The company’s second Canadian restaurant opened this week at Fallsview Casino in Niagara Falls at 6380 Fallsview Blvd., Concourse Unit C2, according to a recent press release. Jimmy John’s Niagara Falls opening comes less than a year after Jimmy John’s made its Canadian debut in Toronto. New locations are expected in Winnipeg, Ottawa, Edmonton, Barrie, Windsor, and various cities in the Greater Toronto Area. Foodtastic, the Montreal-based company leading the brand’s Canadian rollout, is focusing on building regional clusters as part of a longer-term plan to open as many as 200 stores nationwide over the next decade.
Foodtastic initially launches new restaurants as corporate-owned stores to refine operations and ensure consistency before offering franchise opportunities. The company, which operates over 1,200 restaurants under multiple banners, has made strategic investments in international brands, including Jimmy John’s, to grow its Canadian presence.
“We have a big appetite for opening new stores because we know how much our fellow Canadians appreciate a fantastic-tasting sandwich with fresh ingredients,” said Peter Mammas, CEO of Foodtastic, in the press release. “We’re always on the hunt for the world’s best food brands and are committed to making these available right here in our country. And Jimmy John’s is right up there – pickle or not.”
The Jimmy John’s Canadian menu features both cold and toasted sandwiches, premium meats, fresh vegetables sliced in-house, and bread baked daily. Other options include the carb-conscious “Unwich” lettuce wrap and sides like kettle-cooked Jimmy Chips, prepared and seasoned on-site.
“We’re investing in Jimmy John’s because we absolutely love the entire menu,” Mamma’s added. “We’re happy that, like us, our friends at Fallsview Casino have discovered the incredible taste of these sandwiches.” A grand opening celebration at Fallsview Casino is scheduled for September.