Jeff de Bruges To Open Toronto Chocolate Shop

The French chocolatier is preparing to establish a location at 2190 Bloor Street West.

Maressa Ribeiro News Writer
Founded in France, Jeff de Bruges specializes in chocolate products, including pralines, truffles, chocolate bars, and assorted gift boxes (Image credit: Jeff de Bruges)

French chocolatier Jeff de Bruges is preparing to open a new shop in Toronto at 2190 Bloor St. W., according to a report by blogTO.

The opening will bring the European chocolate brand to another Canadian market as it continues establishing its retail presence in the country.

Founded in France, Jeff de Bruges specializes in chocolate products, including pralines, truffles, chocolate bars, and assorted gift boxes. The company operates a network of chocolate shops where customers can purchase individual treats and packaged selections.

According to the company’s website, its product range includes chocolates with different fillings and flavors, as well as seasonal collections and gift assortments. The brand also offers personalized chocolate selections and products designed for special occasions.

Jeff de Bruges has already established a presence in Quebec, with shops listed in Montreal and Laval. Its Canadian website also identifies upcoming locations in Quebec City and Toronto.

The Toronto opening will expand the company’s Canadian footprint beyond Quebec. The brand’s approach combines traditional chocolate-making with retail offerings intended for everyday purchases, celebrations, and gifts.

The new shop is planned for Bloor Street West, although additional information about the store’s size, interior design, and opening date has not yet been announced in the available company information.

The company’s Canadian website lists Toronto among its upcoming markets but does not yet provide further details about the location’s operations.

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Maressa Omena is a diversity-thirsty journalist who believes every dish comes with a history worth telling. With more than a decade of experience in journalism,m podcasting, and digital communications, she focuses on uncovering the people and stories behind the headlines and the menus. A thrift shopper of vintage cookbooks and a former catering professional, her connection to food goes beyond writing: it's shaped by a deep appreciation for the craft and community of the industry. She is inspired by the stories that turn meals into moments of connection. Outside of work, she enjoys traveling and exploring cultural diversity in search of new flavors and perspectives.
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