Latitude Brewing has acquired the House of Mason portfolio, with Finest City Beverages LLC serving as the operating and holding entity for brands including Mason Ale Works, Eppig Brewing, Second Chance Beer Co., and additional beverage companies, expanding its San Diego footprint.
The portfolio acquisition from West Coast Ventures & Resources (WCVR) closed on December 31, 2025, according to SD Beer News. The current taprooms include Mason Ale Works Tasting Room at 2181 Logan Avenue in Barrio Logan and Eppig Brewing – Waterfront Biergarten at 2817 Dickens Street in Point Loma. Post‑acquisition, FCB will manage these locations and the wider portfolio.
House of Mason began with Grant Tondro’s founding of Mason Ale Works in 2015, which originally supplied the restaurants of its parent company, 3 Local Brothers. In 2023, Mason Ale Works became the core of the beverage collective under WCVR leadership. Some past ventures, including a seasonal East Village tasting room and the Vista production brewery, have since closed, with the latter being transferred to The Lost Abbey Brewing.
Under the new structure, Tondro will serve as FCB’s Executive Vice President of Commercial Business, focusing on marketing, hospitality, and new venue development. Leadership also includes CJ Sanchez as Chairman and Mike Ingram as President and EVP of Strategy and Finance, overseeing operations across production, finance, and performance.
The combined company plans to maintain the individual identities of its brands rather than merge them into a single label, a strategy Tondro says preserves what customers know and love about each one. FCB is also open to adding new brands as long as they align with the quality of the existing portfolio.
Looking ahead, FCB is exploring options for new public venues in downtown San Diego, North County, Orange County, and potentially Temecula, signaling an expansion beyond its current Barrio Logan and Point Loma presences. Meanwhile, Latitude 33’s existing bar at Brewer’s Deck in Del Mar Highlands will continue to operate.
The acquisition aims to build a diversified beverage company spanning beer, ready‑to‑drink cocktails, cider, spirits, and non‑alcoholic offerings, grounded in the existing brand strengths and hospitality operations.
