With more than 300 locations, Insomnia Cookies is continuing to satisfy late-night sweet-teeth—or should that be is sweet-tooths?—all over the country. Founded in 2003 by Seth Berkowitz in his University of Pennsylvania dorm room, Insomnia is still growing, and that ongoing growth push is now bringing it to a new location in Austin.
A filing with the Texas Department of Licensing and Regulation shows the new Insomnia Cookies opening at 4341 S Congress Ave, between Industrial Boulevard and East St. Elmo Road.
The Insomnia Cookies menu has featured “Classic Cookies” varieties like Chocolate Chunk, Snickerdoodle, Sugar, and Oatmeal Raisin. Then there are “Deluxe Cookies,” including Chocolate Peanut Butter Cup Deluxe, Salted Caramel Deluxe, and Triple Chocolate Deluxe.
To top it off, there’s brownies, ice cream, and—even more indulgent—Wiches: cookies with ice cream sandwiched between them.
“The dream continues, so many years and so many cookies later,” says the Insomnia Cookies website, telling the story of the brand’s dorm-room origins. “We’re still serving up sweet rewards to the day dreamers and warming the after parties of the night-doers, growing a community of Insomniacs who love to stay up late.
According to the TDLR filing, construction is expected to reach completion on April 1, with an estimated cost of about $240,000. No opening timeline has been announced yet.
You can keep up with all things Insomnia Cookies by following @insomniacookies on Instagram.
