MARLI has expanded its New York footprint with a new Madison Avenue flagship. The new store marks the brand’s second location in the region, bringing its global footprint to 16 stores. The boutique brings immersive interiors and new collections for shoppers.
MARLI New York Opens Second Manhattan Flagship on Madison Avenue
MARLI New York opened a new location on Manhattan’s Madison Avenue earlier this month. The 2,418-square-foot store is situated at 785 Madison Avenue between East 66th and East 67th streets.
The new flagship features a blend of modern architecture and a more personalized shopping experience. It allows customers to connect with the brand’s collections and design philosophy.
The space also honors the founder and creative director, Maral Artinian, and her connection with New York City. Design details throughout the space draw inspiration from the New York City skyline. It incorporates Indiana limestone, a material used in several iconic New York landmarks.
In a statement, Artinian said opening on Madison Avenue represents an important milestone for the brand. “The flagship is more than a boutique; it’s an embodiment of the MARLI spirit, a space where design, emotion, and individuality come together to create meaningful experiences,” she added.
The boutique is open Monday to Saturday from 10 am to 6 pm and Sunday from 12 pm to 5 pm.
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A Store Designed as an Experience
The new store features a modern design inspired by Art Deco. It resembles the style of many jewelry collections of the brand. Visitors can explore signature collections including Cleo, Avenues, Tip-Top, and EMPIRE. The store also offers MARLI’s new watches.
The boutique’s interior design is created by Artinian and the architecture firm Aranda\Lasch. The firm has worked with MARLI before. Past projects include stores in Geneva, Dubai, Riyadh, London, and New York’s Hudson Yards.
A highlight of the Madison Avenue retail location is the refreshed “M Lounge” on the ground floor. This version is more open than before. It is laid out like a studio with full-length mirrors and interactive styling areas.
On the second floor of the boutique is the MARLI Club. The MARLI Club is designed to create a more intimate, private shopping experience. The club has custom furniture and softer seating to provide a relaxing and inviting environment for visitors.
Artinian says the club was conceived as a creative, private environment. It allows customers to experiment with styles and express themselves through jewelry.
Artinian quoted, “We envisioned the club as an intimate and private creative space, designed for exploration and self-expression. Here, guests can discover the art of styling and make MARLI their own. It’s about freedom, creativity, and the quiet confidence that comes from defining your own expression.”
Journey of the Luxury Jewelry Brand
Established in 2014 by Maral Artinian, MARLI New York aims to produce exquisite jewelry that promotes expression and individuality. With the spirit of New York City, the brand melds contemporary and classic elements throughout its collections.
Artinian is a descendant of a long family history in the jewelry industry. She grew up surrounded by diamonds and fine craftsmanship. This background helped shape MARLI’s identity: bold yet wearable jewelry designed for everyday luxury.
The company has developed several collections over the years. These collections have strengthened MARLI’s presence in the global luxury jewelry market. The brand has also gained recognition through celebrity clients and appearances on red carpets.
According to the company, the Madison Avenue flagship is a milestone and the next step in the brand’s growth. MARLI is also continuing to expand its product offerings, including the launch of its new timepiece collection earlier this year.
