Culture Kings is gearing up to bring all of the swag to the Las Vegas North Premium Outlets. According to a City of Las Vegas permit, the premier global streetwear brand is expected to open at 875 S Grand Central Parkway, Suite 3435.
The new store is not yet listed on the brand’s website. But with the permit already submitted, Culture Kings will likely open at the Las Vegas North Premium Outlets this fall or summer.
What Now Houston attempted to reach out to Culture Kings president, Simon Beard, a.k.a Brands Strategic Advisor, Jill Ramsey, and Global President, Johnathan Yuska. But we did not hear back by the time of this publication.
“Culture Kings is the global stage for streetwear—a high-voltage collision of fashion, music, sport, and self-expression. We don’t follow trends; we set them,” the Culture King website reads.
“From sought-after styles to exclusive drops, from creatively charged house brands to immersive in-store experiences, we break barriers—championing fearless self-expression and connection to something bigger. Exclusively Inclusive and Unapologetically Bold. A Culture Igniter and ALWAYS ON.”
Culture Kings grew from a small Australian brand into a $600 million international enterprise. Husband and wife duo Simon and Tahnee Beard founded the company in 2008 as an opportunistic eBay sales and market stalls selling shoes and hats. The brand has truly blossomed since then.
In 2009, the two signed a lease for their first brick-and-mortar location in Southport on the Gold Coast. Overcoming a devastating warehouse fire in 2017 that destroyed millions in inventory, the founders sold the company to Boston-based a.k.a Brands for more than $300 million. In 2021, Culture Kings went international, opening a flagship store in Auckland. By 2022, the brand had hit the states, coming here to Las Vegas, opening its first US store in the Forum Shops at Caesars Palace. The store features a 75-foot hat wall and an indoor basketball court.
There are now nine Culture Kings retail stores across Australia, New Zealand, and the US. With a second store coming to Las Vegas, we’re sure we will see more of these stores in the near future.
Famous for its immersive, entertainment-driven retail spaces and high-profile celebrity clientele, it offers a curated mix of exclusive apparel, footwear, and accessories.
Culture Kings is anticipated to open in the Las Vegas North Premium Outlets at 875 S Grand Central Parkway, Suite 3435, later this year.
