JETSET Pilates opened its Buckhead location in May, marking the second location in the Atlanta area. The Buckhead studio comes from first-time franchisees Nick and Neo Celeste, and now the couple is gearing up to open a Midtown location. An exact location is still forthcoming, but it is expected to open in early 2027.
Nick previously worked in finance, specifically in the fitness and franchising space. Neo formerly worked as a personal trainer in Buckhead. JETSET provided the duo with an opportunity to venture into entrepreneurship in an industry that they both are passionate about.
“Given my background, I was focused on finding a brand with a proven model and real consistency as it scales,” Nick said in the release. “Just as important, I wanted a workout I genuinely believed in, and JETSET delivered. It challenged me in a way that felt both effective and elevated, and that’s exactly the kind of experience we’re excited to bring to Buckhead with a strong, passionate team behind it.”
JETSET aims to offer high-intensity, low-impact Reformers Pilates workouts. It offers a signature 50-minute class, featuring a full-body workout with strength training, cardio and Pilates-inspired movements. JETSET also offers a fundamentals class, an upper body and core class, and a lower body and core class.
“As a trainer, I’m focused on how people move, how they progress, and how they feel over time,” Neo said in the release. “What excites me about this studio is the ability to meet people at different levels and help them build real strength and confidence. It’s not just about one workout; it’s about creating something sustainable that people can come back to and grow with.”
The franchise is expanding rapidly in the Atlanta area and across the country. There is an existing studio in Alpharetta, and another studio from a different franchisee is slated to open in East Cobb in mid-October. The brand currently has more than 60 locations open across the U.S. It has more than 350 units open or in development across the world.
