A rapidly expanding Pilates franchise has another location in the works in the Atlanta area. Franchisee Nicole Dooley will open the third JETSET Pilates location in the Atlanta area at 1255 Johnson Ferry Road, joining existing locations currently open in Buckhead and Alpharetta. Dooley told What Now Atlanta that she is targeting a mid-October opening.
Dooley, who has worked in the corporate world for more than two decades, was drawn to the franchise because of its commitment to high-intensity, low-impact workouts.
“There are a lot of Pilates concepts on the market, and I think what makes JETSET so unique is that it’s the perfect blend of flow, strength and movement,” Dooley said. “You flow seamlessly from one exercise to another, and it’s high-intensity in terms of keeping your muscle tension, but it’s low-impact.”
The 2,000-square-foot studio in East Cobb will feature 14 reformers and a modern aesthetic with DJ-curated music. JETSET Pilates offers its signature 50-minute class, featuring a full-body workout with strength training, cardio and Pilates-inspired movements. JETSET also offers a fundamentals class, an upper body and core class, and a lower body and core class.
“I wanted to bring something to my home community,” Dooley said. “JETSET is very into community activation and giving back to the community, so I was really intent on getting East Cobb as my location.”
After Dooley opens her first location in East Cobb, she hopes to expand to a second location. She is eyeing the Vinings and Smyrna area for growth, likely in late 2027.
JETSET currently has more than 60 locations open across the U.S., with a strong presence in Florida. It is slated to expand rapidly across the country in the coming years. Dooley said the franchise has sold 400 units and is aiming to hit 175 operating units by the end of 2026.
