FACE FOUNDRIÉ is greatly expanding its footprint in the Greater Houston region. According to a recently filed permit, FACE FOUNDRIÉ will set up shop in Friendswood at 18980 Gulf Fwy.
“What sparked our decision to open Face Foundrie was recognizing a gap in the market,” co-franchisee of FACE FOUNDRIÉ for the region, Mike Bibbs, said in an interview with What Now Houston.
“We saw that many people wanted professional skincare services but often felt intimidated by traditional spa environments or believed regular facials were something reserved for special occasions.”
Bibbs and his wife, Adrien, are multi-unit owners for the brand in the Houston area.
“My wife, Adrien, has spent years in the aesthetics and cosmetic surgery industry and has seen firsthand how confidence and self-care can positively impact people’s lives,” Mike said.
“When we discovered Face Foundrie, we immediately connected with its mission of making professional skincare more approachable, affordable, and part of an everyday wellness routine.”
Now, the Bibbs are embarking on opening a FACE FOUNDRIÉ in Pearland on Friday, June 5th. The two will be giving away 200 facials during their grand opening event on June 27.
“We will have many exciting custom activations at the grand opening party as we plan to open BIG,” Adrien said.
“We are actually giving away 50 free facials to the first 50 people in line. The other 150 facials are being given away via other avenues, such as a contest we ran pre-opening, plus other surprises happening on the day of the event.”
Besides the Pearland location and the new store coming to Friendswood, Bibbs shared that the plan is to open two more locations in the next 18-24 months.
“By the end of this year, the brand is expected to reach 100 locations across the country,” Adrien said.
There are currently 80 FACE FOUNDRIÉ locations worldwide, with eight in Texas. There will be three in the Greater Houston region, once the Pearland location opens.
Michele Henry founded the brand in 2019 as an all-inclusive, walk-in-focused facial bar concept. The brand was created to make expert skincare affordable, accessible, and efficient for busy individuals, offering a menu of 40-minute focused services and flexible memberships.
“Think of Face Foundrie as the skincare equivalent of a boutique fitness studio. Just as people regularly invest in their physical health through gym memberships, we believe skincare should be a consistent part of overall wellness. Our goal is to make professional skincare simple, approachable, and accessible for everyday people,” Mike said.
“Founding memberships are currently $79 per month, which includes one focused facial + enhancement each month, plus 10% off all retail and special member perks,” Adrien said.
Want to try out FACE FOUNDRIÉ before the next region opening in Friendswood? First-time clients can use the code PEARLANDFIRST25 at the Pearland location once it opens this week.
According to the permit for the FACE FOUNDRIÉ, set to open in Friendswood, construction on the new space is slated to start in July and wrap up around mid-August. If all goes well with permitting and the estimated $150,000 construction project, the new Friendswood FACE FOUNDRIÉ should open before the end of summer.
“With this opening, we hope to bring more than just skincare services to the community,” Mike said.
“Our goal is to create a welcoming space where people can invest in themselves, build confidence, and prioritize self-care as part of their overall wellness routine. We believe that when people feel good about themselves, it positively impacts every aspect of their lives, from their careers and relationships to their overall well-being.”
FACE FOUNDRIÉ is anticipated to open in Friendswood at 18980 Gulf Fwy this summer.
