A new Bed Bath & Beyond + The Container Store retail concept is coming to 2121 Green Hills Village Drive in Nashville. The Green Hills location is among 22 stores selected for the first nationwide rollout of the co-branded format, WSMV first reported.
According to Bed Bath & Beyond’s investor announcement, the new concept combines Bed Bath & Beyond’s home essentials with The Container Store’s organization products, custom spaces, design services, and installation offerings. The company said the goal is to give customers a single destination for home products and organization solutions.
“Our customers don’t think about their homes in categories,” Executive Chairman and CEO Marcus Lemonis said in the announcement. “By bringing Bed Bath & Beyond and The Container Store together, we’re creating a destination where customers can buy products, organize their spaces, design custom solutions, and access services all under one roof.”
According to this announcement, the Green Hills store is part of the next phase of the company’s “Everything Home” strategy following the debut of its first co-branded location in Texas. The company said additional stores will transition to the new format in the coming weeks. Each location will feature products and services tailored to its local market.
An opening date for the Nashville store has not yet been announced.
What Now Nashville reached out to Bed Bath & Beyond seeking additional details on the Green Hills project, including its anticipated opening timeline. The company had not responded by the time of publication. The Green Hills store is among the first locations selected for Bed Bath & Beyond’s new co-branded retail concept with The Container Store.
