Gibson is gearing up to rock the Las Vegas Strip. According to a recent press release, the iconic global instrument brand is set to open Gibson Garage Las Vegas in the Miracle Mile Shops at 3663 Las Vegas Blvd. South.
“Las Vegas is one of the most exciting entertainment destinations in the world, and the Gibson Garage Las Vegas will be designed to meet that energy at full volume,” Interim CEO of Gibson, Anne Rohosy, said in the press release.
“This will be much more than a place to buy a guitar — it will be a place to play, discover, perform, connect, and experience the Gibson legacy in a way that can only happen in Las Vegas. Building on what we’ve created in Nashville, London, and Miami, Gibson Garage Las Vegas will take experiential retail, artist culture, and music to an entirely new level.”
The 9,000-square-foot premier immersive retail and music destination will bring together some of the best the brand has to offer, from rare and collectible guitars to music history and even live performances.
“We’re thrilled to welcome Gibson Garage Las Vegas to Miracle Mile Shops,” Robert Buchanan, Vice President and General Manager of Miracle Mile Shops, said in the press release.
“Gibson is one of those brands that needs no introduction, and what they’re bringing to Las Vegas is more than a store. With live music, artists, history, and immersive experiences built into the space, Gibson Garage will give people a reason to visit Miracle Mile Shops just to be part of it. There couldn’t be a better city for Gibson Garage than Las Vegas, or a better location in Las Vegas than Miracle Mile Shops.”
What Now Houston reached out to Gibson Chief Operating Officer Luke Ericson to find out more about the brand’s Las Vegas debut. But we did not hear back by the time of this publication.
The Gibson Garage is the ultimate immersive retail and music experience created by Gibson. The brand, whose roots trace back to Orville Gibson in Kalamazoo, MI, in 1902, showcases over 130 years of music history at the retail experiences. The flagship concept launched in Nashville in June 2021 at the historic Cummins Station, followed by international and domestic expansions, including London in 2024. Both Miami and Las Vegas are next up in the brand’s expansion.
What Now reached out to Rohosy to find out more about expansion plans. Unfortunately, we did not hear back by the time of this publication.
Inside the new Gibson Garage Las Vegas, guests will be invited to explore the full Gibson family of brands in a highly interactive environment.
Check it all out and more when the anticipated Gibson Garage Las Vegas debuts in the Miracle Mile Shops at 3663 Las Vegas Blvd. South sometime next year.
