Jacksonville shoppers will soon be able to swap the online cart for a fitting room as Princess Polly brings its fashion-forward styles to St. Johns Town Center.
The online women’s fashion shop is opening at 4711 River City Drive with the first Northeast Florida store at the shopping complex. Plans are underway for a $158,800 buildout of the new store.
Princess Polly website features women’s apparel, shoes, jewelry, and accessories from a range of categories including dresses, tops, bottoms, swimsuits, activewear, loungewear and more. The retailer also regularly adds new styles and organizes its collections around trends and occasions.
The brand describes itself as a fashion destination for shoppers looking for current styles, with daily drops and collections designed around everything from everyday outfits to parties, festivals and other occasions.
Now for Jacksonville shoppers who are already familiar with the brand from their screens, the new store will offer a different way to shop Princess Polly, without waiting for the delivery driver.
An opening date has not yet been announced.
