Rowan is embarking on its third Las Vegas Valley opening, but its first in Sin City proper. The nurse-led ear piercing studio is coming to Fashion Show Las Vegas, according to a recent press release. The brand is slated to open on the Las Vegas Strip at 3200 Las Vegas Blvd S.
“We’re the mom-founded, women-led company providing ear piercing by licensed nurses only, with hypoallergenic earrings always,” the press release reads.
“We’re thrilled to continue expanding our presence in Nevada as Fashion Show marks our third location in the state! Our new studio at Fashion Show will bring Rowan’s signature safe and celebratory piercing experience to families throughout Las Vegas and the surrounding area.”
Rowan currently has a studio in Downtown Summerlin on Sage Park Drive and in Henderson at The District at Green Valley Ranch.
Rowan was founded in 2017–2018 in New York City by Louisa Serene Schneider, a former Wall Street hedge fund manager who wanted a safer, more celebratory ear-piercing experience for her daughter. Schneider initially launched the company in NYC as a concierge at-home piercing service and subscription boxes. In 2019, Schneider opened Rowan’s first standalone physical studio on the Upper East Side in New York City. Over the next couple of years, Rowan partnered with Target to open pop-up piercing studios in nearly 300 locations nationwide, before exiting the partnership to focus entirely on its own retail footprint. In 2022, the company launched a major brand refresh to expand its appeal beyond a strictly young/girly audience to teens, tweens, and adults.
Rowan now operates 90 standalone studios across the United States and uses licensed nurses exclusively for all ear piercings.
What Now Las Vegas reached out to Schneider to find out more about the upcoming opening. Unfortunately, we did not hear back by the time of this publication.
Rowan is anticipated to open at Fashion Show Las Vegas on the Las Vegas Strip at 3200 Las Vegas Blvd S by winter 2026.
(This is a developing story. As more information is made available, we will update this article. Stay tuned!)
