Princess Bride Diamonds is preparing to expand its showroom at Bella Terra in Huntington Beach. The family-owned jewelry business plans to move into a 6,555-square-foot space formerly occupied by Huntington Surf & Sport, with the new location expected to open in summer 2027.
According to a company announcement, the jeweler currently operates from an 839-square-foot space at the shopping center. It will remain open in its existing location while construction and preparations for the larger showroom are underway.
The expanded store will provide additional space for the company’s jewelry collections, including engagement rings, wedding bands, and fine jewelry. The business also plans to bring back same-day service and accommodate more walk-in customers. The larger showroom is expected to provide additional room for customers seeking personalized assistance and custom jewelry services.
Princess Bride Diamonds is a third-generation family business with more than 40 years of experience in the jewelry industry. According to its website, the company was founded in 2006 by Tito and Lisa Baca, who built the business around engagement rings, custom designs and fine jewelry. Their children and other family members are also involved in its operations.
The company’s offerings include lab-grown and natural diamonds, custom engagement rings, wedding bands, earrings, necklaces and bracelets. Its custom-design process allows customers to work with the team on personalized pieces, including selecting diamonds, choosing settings and developing designs.
The expansion will keep Princess Bride Diamonds at Bella Terra while giving the business a substantially larger retail footprint. The company has confirmed that the existing showroom will continue operating until the new space is ready.
The new showroom will occupy the former Huntington Surf & Sport location within the shopping center, located at 7777 Edinger Avenue in Huntington Beach.
