Peter Millar Opening at Naples’ Waterside Shops in Late 2026

The sportswear and golf attire brand will replace White House Black Market

Neil Cooney
Written By Neil Cooney
News Writer
Photo: Official (Image credit: https://www.instagram.com/petermillar)

Big changes are in the offing at Naples’ Waterside Shops. What Now has already covered new locations there from brands like RH and LoveShackFancy, along with a relocation by the mall’s Anthropologie store.

Now, another change is set to take place before the end of this year: sportswear and golf apparel retailer Peter Millar is set to open a new location at the Waterside Shops, replacing White House Black Market.

“In 2001, our story began with a single cashmere sweater, in many colors,” says a description by the brand on the Waterside Shops website. “Our teams and spaces have grown a lot since. We now have signature boutiques across the United States, with flagship locations from Madison Avenue in New York to Worth Avenue in Palm Beach. The breadth and depth of our offering has changed dramatically. But much remains the same as it’s always been. Cashmere is and always will be a cornerstone of our brand. North Carolina as our home. Prioritizing exceptional service for our customers and our communities. Our commitment to quality, respect for craft and passion for innovation. A constant curiosity that leads us to explore what’s next, in fabrics, yarns, materials and designs.”

Peter Millar’s selection includes clothing for men, women, and kids, plus separate categories for Shoes, Golf, and Cashmere products.

You can keep up with all things Peter Millar by following @petermillar on Instagram.

Photo: Official (Image Credit: https://www.instagram.com/petermillar)

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Neil Cooney is a freelance writer. He has received an MFA in Creative Writing from Syracuse University, and his work has been published in the Masters Review. Based in Nashville, he spends his free time cooking Korean food and studying chess.
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