Sephora is preparing to open a new store at 330 Franklin Road in Brentwood, Tennessee, with an early 2027 debut expected. The retailer is taking over the former Columbia Sportswear space at Brentwood Place Shopping Center, according to Franklinistn’s Instagram report and coverage of the project by Williamson Source.
The new storefront will feature exterior updates reflecting Sephora’s familiar branding. Documents reviewed by the Brentwood Planning Commission included proposed changes to the existing blue awnings, replacing them with black awnings. Management Resource Systems Inc., a High Point, North Carolina-based company, submitted the exterior modification plans on Sephora’s behalf, Williamson Source reported.
Shoppers can expect a broad selection of beauty products when the store opens. Sephora’s official website features dedicated shopping categories for makeup, skincare, fragrance, haircare, bath and body products, beauty tools and brushes. Its assortment includes established international beauty brands alongside products from its own Sephora Collection label.
The retailer also offers shoppers access to a wide range of prestige beauty brands. According to Sephora’s corporate media kit, its global assortment includes close to 500 brands, with products spanning cosmetics, fragrance, skincare and haircare. The company also highlights personalized shopping experiences through its retail stores and digital platforms.
Sephora operates under the LVMH Group, the luxury goods company whose portfolio includes fashion, cosmetics, watches and other luxury businesses. The Brentwood opening will add another location to the retailer’s Tennessee presence, with existing stores in Nashville, Franklin, Murfreesboro and other parts of the state.
An exact opening date has not yet been announced, but the Brentwood store is expected to welcome customers in early 2027.
