Paris Baguette is targeting a June or July 2027 opening at Sewarts Landing, the $400 million mixed-use development at Sam Ridley Parkway and Highway 41 in Smyrna, Tennessee. Franchise owner Bruce Sung Lee confirmed his ownership of the upcoming location and shared the anticipated opening window during a conversation with WhatNow Nashville.
The Murfreesboro Pulse first reported Paris Baguette as one of six new tenants joining Sewarts Landing. The bakery café will occupy space within the 44-acre development, which is also adding Harvey’s NY Bagels, Teriyaki Madness, Dave’s Hot Chicken, Club Pilates and Brew Y’all, according to the publication.
Paris Baguette specializes in French-inspired bakery products with a broader café menu. Its offerings include butter croissants, pain au chocolat, fruit-filled pastries, danishes and freshly baked breads. The company’s website also showcases an assortment of specialty cakes, including chocolate, strawberry and red velvet varieties, available by the slice or whole for celebrations.
For customers looking for something beyond pastries, the menu includes breakfast sandwiches, quiches, salads, sandwiches and savory bakery selections. Coffee is another major part of the concept, with espresso drinks, cappuccinos, lattes, cold brew, matcha and other specialty beverages available. The combination gives the café an all-day appeal, from morning coffee stops to afternoon bakery visits, according to Paris Baguette’s official menu.
Founded in South Korea in 1988, Paris Baguette has grown into an international bakery café brand. The company operates thousands of cafés worldwide and continues to develop its North American franchise network. Its U.S. franchise program is targeting 1,000 North American locations by 2030, according to its franchise website.
Sewarts Landing is being developed as a walkable destination combining retail, restaurants, residential units and leisure amenities. The Murfreesboro Pulse reports that the completed project is expected to feature nearly 280,000 square feet of retail and dining space, 268 residential units, two hotels with a combined 240 rooms and 12 acres of green space.
