The premium men’s grooming concept Hammer & Nails is set to open its first Austin location. According to public filings, the new spot will be located at 2501 W. Parmer Lane, Suite 125A, inside Market at Parmer in Travis County. Hammer & Nails’ services include haircuts, old-school straight-razor shaves, and manicures and pedicures developed specifically for men, all delivered in a man-cave environment designed to make clients feel comfortable and at home.
Construction is set to begin in July and be completed by the end of January 2027. The new location will span 3,000 square feet. What Now Austin reached out to a representative of Hammer & Nails to inquire about an opening timeline but did not receive a response by press time.
Founded in 2013 by Michael Elliot, Hammer & Nails positions itself as a first-to-market concept in the men’s grooming space, part luxury barbershop, part man-cave lounge. The brand operates on a membership model built around recurring revenue.
The Austin outpost is part of Hammer & Nails’ broader growth strategy across Texas. According to The Business Press, area developer Frank Muller is leading the brand’s expansion efforts in the state, where locations have already been established in Cypress, El Paso, Frisco, San Antonio, and Mansfield. Muller previously stated that the company plans to continue opening new locations to meet growing demand for premium men’s grooming experiences throughout Texas.
Wanna know more? Follow Hammer & Nails on Instagram and Facebook.
