Potbelly, the neighborhood sandwich shop, announced the opening of a new shop at EastVillage on November 14, the 425-acre mixed-use development taking shape along East Parmer Lane in Northeast Austin’s Tech Ridge corridor.
Serving local residents, nearby neighborhoods and employees throughout one of Austin’s largest technology and employment centers, the new Potbelly brings the brand’s signature neighborhood experience to the community. It joins more than 60 shops operating throughout Texas and offers the toasty warm sandwiches the brand is known for, alongside wraps, signature salads, hand-dipped shakes, freshly baked cookies and other craveable menu items.
“EastVillage is creating something Northeast Austin has needed – a place where residents, employees and visitors can spend time together without having to head across the city,” said Jignesh Patel, who is opening his third Potbelly with business partner Nitin Patel, as part of a 15-unit Central Texas development agreement in a statement. “This is a natural home for Potbelly. We’re excited to serve the people who already live and work nearby while growing alongside a community that is just beginning to take shape.”
Designed to bring a more walkable, downtown-style experience to a traditionally car-oriented part of the city, EastVillage is adding restaurants like Potbelly, along with retail, entertainment, residences, office space and outdoor recreation. Its plans include a 1.5-acre village green, more than five miles of hike-and-bike trails and a 150-acre natural preserve.
Following recent shop openings in Georgetown and Hutto, Jignesh and Nitin were drawn to the energy surrounding EastVillage and the opportunity to serve a unique mix of guests. To celebrate the opening, Potbelly will host a celebration on December 4. The first 50 guests in line at the Grand Opening will receive Free Potbelly for a Year. Guests can also enjoy a ribbon-cutting and a Potbelly Perks Plinko game for chances to win exclusive merchandise, free food and other prizes.
The new shop will offer convenient options for lunch, dinner and everything in between. Regular operating hours are 10 a.m. to 9 p.m. daily. Delivery, order ahead and catering are available in-shop, through Potbelly.com and in the Potbelly App, with third-party delivery services also available.
For exclusive offers and rewards, Potbelly invites guests to join the Potbelly Perks program, where members can unlock free sandwiches, cookies and special offers throughout the year. To sign up, visit www.potbelly.com/perks. For more information about the new Potbelly location, visit www.potbelly.com.
