Opening at Broadway at the Beach: Rustic & Rye

It’s a new restaurant from Coastal Concepts Hospitality

Neil Cooney
Written By Neil Cooney
News Writer
Photo: Broadway at the Beach Official (Image credit: Broadway at the Beach on Facebook)

Coastal Concepts Hospitality, the restaurant group behind brands like Sneaky Beagle, Grumpy Monk, Hop N’ Wich, and South Coast Beer Project, will open a new restaurant featuring cocktails and sandwiches at Myrtle Beach’s Broadway at the Beach development next year.

Described in coverage by the Post and Courier as “a bar and grill specializing in craft cocktails and sandwiches,” Rustic & Rye is set to replace Roosters Restaurant & Bar.

It’s a walk-up order concept, with sandwiches “made with quality ingredients, fresh bread, and unique combinations to make them stand out,” co-owner Chris Evans says in the coverage.

“Our story is simple,” says the Coastal Concepts Hospitality website. “We believe in quality food, great beer and social settings. Each of our concepts are developed with everyone in mind as we create atmospheres appealing for families, groups or any occasion worth getting together for. Founded in 2015 by two friends the company is owned and operated in Myrtle Beach, South Carolina so join us in raising a glass, taking a bite or simply stopping by to say hello.”

Together with the upcoming Southern Social, Rustic and Rye will replace American Tap House and  Roosters Restaurant & Bar at 1320 Celebrity Circle. Rustic & Rye will join restaurant and entertainment concepts like Crocodile Rocks, Hard Rock Cafe, Wahlburgers, and Dave & Buster’s.

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Neil Cooney is a freelance writer. He has received an MFA in Creative Writing from Syracuse University, and his work has been published in the Masters Review. Based in Nashville, he spends his free time cooking Korean food and studying chess.
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