FRAME Eyes Charleston Debut With New King Street Storefront

The California-meets-Paris fashion brand will take over the former Club Monaco space.

Courtney McGinley Regional Reporter
FRAME logo (Image credit: Facebook page)

An American luxury fashion brand blending California style with Paris influence is making its Charleston debut.

FRAME will open at 258 King St. in the former Club Monaco space, according to the Facebook group Charleston Inside Out.

King Street is one of Charleston’s premier shopping and dining corridors, home to a mix of luxury retailers, national brands, locally owned boutiques, restaurants and historic buildings in the heart of downtown.

The company is known for its collections of denim, cotton, leather and cashmere for men and women, drawing inspiration from the worlds of art, design, fashion and lifestyle.

Founded in 2012 by Jens Grede and Erik Torstensson, FRAME has grown to operate showrooms in Arizona, California, Colorado, Connecticut, Florida, Massachusetts, New York, Texas and Washington, D.C., as well as in China, England, France, Monaco and the Netherlands.

An official opening date has not yet been announced, however, visit the FRAME website and follow along on Instagram and Facebook for the latest updates.

What Now Charleston reached out to the team. This article may be updated.

Love our content?
Add WhatNow as a preferred source on Google to see more of our trusted coverage when you search.

Be the First to Know

From new restaurant openings to exciting retail launches and real estate insights, be the first to know what’s happening in Charleston

Share This Article
Regional Reporter
Courtney McGinley is a Regional Reporter based in Philadelphia, PA. A graduate of Penn State University's Donald P. Bellisario College of Communications, she has been working as a journalist since earning her degree. Before joining What Now Media Group, Courtney was a Live News Fellow at Newsweek, where she gained experience in writing, breaking news reporting, interviewing, and editing. She was also nominated for a Mid-Atlantic Emmy. Outside of work, Courtney enjoys cooking and exploring new restaurants, coffee shops, and cocktail bars.
Leave a Comment

Leave a Reply

Your email address will not be published. Required fields are marked *